to Let's Fix
campaign is committed to encouraging the Canadian Radio-television and
Telecommunications Commission (CRTC) to modernize Canadian Content (CANCON)
regulations placed on Canadian terrestrial radio
Our goal is to create incentives within CANCON that
encourage Canadian radio stations to play more new and developing Canadian artists.
Supporters of this campaign believe that we can improve
Canadian radio, improve the Canadian music industry and
create a stronger artist development system, all with
some simple changes to CANCON.
Lavigne doesn't need government legislation to receive radio airplay in Canada or anywhere else in the
The songs of Sarah McLachlan, Nickelback and Celine Dion are
heard in many countries around the world and will be played
on our airwaves regardless of their nationalities. They are fully developed artists and are profitable,
sustainable entities. In short, they've made it.
Canadians are proud of our international stars, yet surely, the point of creating CANCON
(forcing radio stations to play more Canadian music) was not to merely
pad the airplay of international superstars and the
profits of U.S. based record
CANCON was constructed around a sound idea.
More radio play for homegrown artists
would mean more musicians, more instrument sales, more
rehearsal spaces, more recording studios, more managers,
more promoters, more labels, more record stores, more
fans of Canadian music, etc...
When Shania Twain gets a spin on Canadian
radio today, it does none of the above. CANCON's
current formulas are undercutting the very foundation
on which it was created.
of all it needs to be said, the need for Let's
only exists because CANCON was once integral in creating a robust Canadian star system.
We honour CANCON's history and its pioneers.
hypothesis is that thanks to the visionaries like Walt
Grealis and Stan
Klees, forward thinkers at the CRTC, Canadian Heritage,
the Canadian Association of Broadcasters among others,
we have a problem that other countries envy; we have too
many Canadian stars filling up our CANCON!
was created in the early seventies, a time when most Canadian
artists could be considered developing artists. Canada
had very few bona fide international stars to speak of,
therefore all CANCON airplay was successfully developing
Canadian talent somehow, somewhere. There was no need
to distinguish developing artists from international megastars.
Then, CANCON worked and assisted in developing
downside is, as all Canadian radio listeners know, that
nearly all CANCON today is the oft repeated airplay of
already-developed artists. Today, those who need CANCON
rules the least, receive the most. According to
studies (PDF), Canadian radio now adds very little independent
music to its playlists. This is the natural progression in
the life of CANCON and no one is to blame or at fault.
must honour the past and get to work on re-focusing CANCON
on what we are trying to accomplish as a nation through
CANCON, which is the development of Canadian artists and the export of Canadian culture.